Are you struggling to find a marketing strategy that works? Email marketing is a proven method of communicating with existing and potential customers alike. Here are a few tips on how to make email marketing work for you.
Do you want to be known as a spammer? Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
Include special promotions only in your email marketing, like coupons or discount codes. This will make the email marketing more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. You can grow your email list by offering a referral program.
Test your subject line using two variations for the same email. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Don’t send out email from a subscriber without consent or permission. Spam emails will diminish your credibility within your customer base. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.
Always remember that you should be using email marketing to sell services and products. Your emails should make your readers want to buy your products. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.
You usually don’t want to send emails around major holidays. People are often not at work and are busy with families, not checking their emails. There are times, however, when this may not be true. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Use few graphics when creating email marketing programs. Some email servers block graphics, so avoid graphics to get your message across more effectively. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.
Enhance your campaigns in email marketing with both passive and active feedback. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback is much more subtle and not noticeable to the reader. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.
Making use of email marketing is a smart way to make your company known. Use the tips given here to make your email marketing plan stand out from the competition, and keep looking for new ways to make your emails fresh and relevant for your clients and customers.