Are you ready to start beating the competition at their own game? Do they use Facebook as a marketing tool and you want in on the fun? Do you wish to come up with a campaign that is better than theirs? This article will show you exactly how to do these things.
Reply to followers when they write something on your wall. It is important to monitor your wall daily and to check out @ messages for your brand as well. Reply to all your subscribers, particularly those that have questions and/or concerns.
Be sure that all of your online content is linked to and from Facebook. For example, link a summary of your blog onto Facebook if you have one. Your Twitter page and other pages can be linked straight to your Facebook account.
Try to use Facebook ads. Normal posts to your Facebook page will only promote your products to your current followers. To attain more reach into your market, you should try purchasing Facebook ads. They are inexpensive and can pack quite a marketing punch.
Answer all questions and comments sent to you via Facebook. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Additionally, post a link to an article on your site if it can answer their questions.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest in targeted Facebook ads instead.
If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Setting monthly sales goals can guide your efforts. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If you’re not gleaning business, your strategy needs readjusting.
See if you can post things to your Facebook page that allow people to sign up for offers from you. If they are able to get something for clicking Like, they’re more likely to do so. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
Do not share updates that are not directly related to your content. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Post anything of a personal nature using your individual Facebook profile.
As you can see, with a little know-how, you can soon out-market the competition on Facebook. Now you have the keys to teach others about success. Consider the tips presented here, and take this opportunity to reach out and create your base of customers.