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Business Letter

Email Marketing Ideas That Produce Results You Love

Are you struggling to find a marketing strategy that works? Email marketing is a proven method of communicating with existing and potential customers alike. Here are a few tips on how to make email marketing work for you.

Do you want to be known as a spammer? Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.

Include special promotions only in your email marketing, like coupons or discount codes. This will make the email marketing more effective because it makes the readers feel like they’re getting a good deal and they might get their friends involved. You can grow your email list by offering a referral program.

Test your subject line using two variations for the same email. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.

Don’t send out email from a subscriber without consent or permission. Spam emails will diminish your credibility within your customer base. Some people may be so put off by it that they may actually end up not wanting to work with you anymore.

Always remember that you should be using email marketing to sell services and products. Your emails should make your readers want to buy your products. This can be done with an email that provides new product information, that goes over the benefits of an existing product or that talks about a new promotion.

You usually don’t want to send emails around major holidays. People are often not at work and are busy with families, not checking their emails. There are times, however, when this may not be true. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.

Use few graphics when creating email marketing programs. Some email servers block graphics, so avoid graphics to get your message across more effectively. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.

Enhance your campaigns in email marketing with both passive and active feedback. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. Passive feedback is much more subtle and not noticeable to the reader. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.

Making use of email marketing is a smart way to make your company known. Use the tips given here to make your email marketing plan stand out from the competition, and keep looking for new ways to make your emails fresh and relevant for your clients and customers.…

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General Article

Protecting Buildings and Monuments from Graffiti

While some may feel graffiti is a form of artistic expression, others view it as a nuisance and an eyesore costing businesses and industries billions of dollars every year worldwide. The application of this type of vandalism can take mere seconds while the clean up can take days. Graffiti has become a widespread problem to both personal and business property as well as historical monuments. Manufacturers have been working hard to come up with various paints and coatings that can help to alleviate this problem and provide protection from taggers.

Businesses and homes have had to deal with vandalism for years. Taggers cruise the streets nightly looking for another place to leave their mark. It can be quite frustrating and disheartening for home and business owners to have to deal with this type of destruction each and every day. Paint manufacturers have worked tirelessly to come up with an anti-graffiti paint to help solve this problem. They came up with two types of paint that can be used in this situation. Sacrificial coatings are a paint type that is applied and then easily removed along with the graffiti. Whereas permanent coatings actually have a chemical make-up that creates a protective surface and prevents graffiti from adhering. New anti-graffiti coatings have charged polymeric materials which form a gel on the surface, adhere without damage to the substrates, are water repellent, environmentally friendly, UV resistant, and can be efficiently cleaned.

One of the biggest issues when it comes to graffiti is the impact it has on historical monuments and buildings. While commercial buildings and walls can usually be painted over or scrubbed down when they are defaced by vandals, a historical landmark cannot. Using caustic solutions to remove paint from these can be extremely harmful to its underlying surface. Anti-graffiti polymer coatings were created which provides a hydrophobic seal. This closes off the pores and prevents the paint from adhering to the inner surface. While this may sound like a good idea in theory, it actually has some problems. Completely closing off all pores can inhibit air flow which could lead to problems such as mold. A scientific research group headed by Professor Andre Laschewsky came up with a solution to this problem by creating a polymer coating that seals the pores in the substrate while its micro-porous structure creates a barrier which enables the pores to breathe properly. The coating can also be removed easily when needed using a diluted brine solution.

Through the innovation and determination of researchers and manufacturers it is now possible for homeowners and businesses to easily protect their investment from graffiti and tagging vandalism. Not only this but the integrity of historical landmarks, monuments, and buildings can be maintained and upheld to last through the test of time. Through the use and application of sacrificial, semi-sacrificial, permanent, and polymer coatings graffiti defacing is no longer the burden that it once was. These coatings can provide important and valuable surfaces with all year protection against graffiti and taggers.

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Business Week

Advice To Follow For Those In The Article Marketing Field

When it comes to article marketing, one of the easiest and most simplistic methods is submitting articles to article directories. This method is great because it helps your website get more traffic. Many directories are free. Most will let you include a link within the article. You can submit tons of articles and even spin them to boost your submissions.

Take the time to consider outsourcing your articles. If you don’t have time for article writing, you can hire a freelance writer. Although having someone write for you will cost you money, it can turn out to be well worth it when you are able to offer regular posts.

Submit your articles to directories and blog networks too. Blogging can give you a much higher following, which is great for business. Don’t forget a biography and link to your site at the end!

Make certain that you submit high numbers of articles. If you are posting your articles to blog networks, you must submit articles in a consistent manner. Focusing on a single keyword will require several articles built around that keyword. Using competitive keywords requires more article submissions. A good rule of thumb is to submit at least 10 at blogging networks and five to the directories. Make at least 50 posts for a private blogging network to get a good rank.

A compelling, attention grabbing line is crucial to article marketing. The author has numerous ways that create attention-getters based on nature of the content.

Don’t write about things that make you feel bored if you can avoid it. While you can cultivate and train your personal writing voice, you cannot control it completely. Boredom will show up, and your readers will sense it. Writing articles on subjects that don’t interest you is not nearly as valuable as articles on subjects that fascinate you.

The content of your articles should be relevant to the keywords and links. There should be a connection between your content, title, keywords, article summary, etc. If something doesn’t seem right, the search engine may be thrown off track.

Learn all that you can about your target audience. If you’re posting on casual blogs, make the content short and sweet. If a more professional target is your objective, research your content fully and write with professionalism.

A good article gently nudges a reader toward the next step in the process. Your readers may want a five step solution, though many do not expect that you have all of the answers contained within one short article. You should identify the step you are trying to lead them to before you begin your article. Invoke your customers into buying your merchandise, through creative sales pitches added into your articles.

Anyone who wants to boost sales should consider article marketing. This is quite the simple method, and it will help you achieve success. The more you have about you and your website online, the more likely it is that people will be able to find you; you will rank highly on search engines, which should be the top priority for anyone trying to supplement their income or make a living online.…