Many people are aware of the power and reach of a good email marketing campaign, but are unsure of how to go about it. Email marketing offers many ways to market your business to your customers. The tips in this article will let you achieve success through the effective use of email marketing.
The first commandment of email marketing is to never send unsolicited messages. People who receive your unsolicited marketing messages may report them as spam. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Include special offers and promotions available only to recipients of your emails. This technique encourages customers to open your messages and will increase referrals to their contacts. In fact, referral programs are great in growing both your customer base and email base.
Educate yourself on everything you can find on the subject of email marketing. There are lots of great online books or even ones in libraries. There is surely a course or workshop in your area that can help as well.
Prior to contacting any of your customers through email, you should always get their permission to do so. People will regard suspicious emails as potential spam and ignore or delete these emails. It may even violate your ISP’s policy by doing so.
Do not ever send emails to your customers more than one time per week. It is likely that your customers receive many marketing and other messages each day. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Don’t send important information out around a major holiday. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. There are always exceptions, though! For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Having a easy-to-see link to unsubscribe is a good idea. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
As time goes on, more and more of your subscribers will be viewing your emails through a mobile device such as a smartphone. You’ll have much less screen area to work with on these types of devices. Understand the limitations that mobile devices have, and find ways to work around them.
Don’t put out emails that use images to give people information that’s critical. There are lots of emails that don’t show pictures automatically. Your message will become impossible to read if the images are not displayed correctly. Always use clear text for crucial parts of the newsletter, and include descriptive alt tags for images in case some readers cannot see them.
Many businesses are chomping at the bit to take advantage of email marketing methods, but the pathway to success is not always completely clear. Marketing to your customers via email is an effective way to grow your business. Try some of these tips and strategies and you will soon be creating successful email marketing strategies of your own.