Can you name when you last looked at your email? I’m sure you can. Most people check their emails at least twice a day. Email is doubly important for you, the business owner, as email is an easy way to communicate with your customers. The following advice will help you out with email marketing.
Do you want to be known as a spammer? Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This not only harms your reputation, but certain ISPs could put a block on your IP address when a large amount of people complain about the unsolicited marketing messages you are sending to them.
Make use of A/B testing for variations on your subject lines. Take one of your emails, and divide the mailing list in two. Send each half of the list the same mail, but with differing subject lines. This can help you see which subject lines cause readers to open your messages and which get ignored.
Your company’s branding should extend to the marketing you do through email. Design a great template that will enable you to show off your company’s logo, along with any special colors or fonts that you display prominently on your business’s website. This will help users recognize you and your brand.
It is important that you get adequate permission from the people you are going to send emails to. If you don’t do this, people may not trust you and that makes your business look bad. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.
Make sure you have a clear, unsubscribe button. Don’t try hiding your unsubscribe link as this will only frustrate customers. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Enhance your campaigns in email marketing with both passive and active feedback. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback is more subtle and even invisible to the reader. There are dozens of resources available to see which of your links are getting clicks.
You should focus your email marketing efforts on your most promising customers. Make sure that you do your best at being persistent towards the right people, because it won’t make a difference otherwise. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.
In all your emails, you need to use a call for action. Tell your audience what you expect from them. Add links and make them stand out by explaining what people will find on this page. It’s sometimes good to repeat your call to action more than once in an email. You might include it once in the header and once at the end of the email, for example.
In order to keep the lines of communication open with your customers and clients, email marketing makes a lot of sense. Take the information you have learned here and apply it to your own email marketing campaigns to help you achieve positive results. Promoting your company can be simple when you use the power of email to reach out.